Advertising your listings with Harmon is one of the most cost-effective ways to gain exposure and results for your clients. Harmon offers several distinct advantages you won't find with other traditional advertising mediums or other real estate publications.
Best Value
Advertising in Harmon magazines costs just a fraction of what newspapers charge and makes it possible for you to advertise more listings, satisfy more sellers and generate more quality sales leads. It also reaches a more targeted audience, since Harmon magazines are read only by those interested in real estate, so you're not wasting a large portion of your ad dollars.
In fact, the Newspaper Advertising Bureau (NAB) reports that the real estate section is the least-read section of the daily newspaper. That means that most of the dollars spent on newspaper advertising are wasted by reaching thousands of people not interested in real estate. A recent Harmon readership study found that consumers actually prefer Harmon 7 to 1 over newspaper advertising.
Superior Distribution
No other free circulation publication has a targeted, nationally recognized, centrally managed distribution system that compares to Harmon's. Much of Harmon's distribution is handled by
Advanced Distributing Company, the nation's leading distributor of free circulation publications. ADC secures high impact distribution in major grocery and retail store chains and bright red street boxes located in most metro areas from coast to coast. In some areas, we use other distribution vendors to enhance our coverage.
Image-Building Layouts
All Harmon listings feature large, image-building banner logos for each advertiser, plus sizeable photos and descriptions of each listing. The absence of clutter found in most newspaper classified sections gives Harmon titles a more sophisticated look.
Full-color, high gloss magazine covers attract home buyers and sellers to pick up the magazine. Colorful, glossy covers offer the opportunity to showcase important properties in full color at an affordable price. Plus, Harmon magazines are kept around longer and passed along more often than the newspaper, which is generally discarded after it is read.
National Exposure and Relocation Leads
Our coast-to-coast network of magazines reaches over 10 million people interested in real estate each month. People moving to a new community can simply call our relocation number to order a copy of Harmon Homes in that area. The 900-number featured on the front cover of our magazines produces calls from individuals who are truly interested in relocating. These qualified leads are distributed to our advertisers at no extra cost.
Plus, your listings can appear in our online
Home Search, giving you national and international exposure to Internet users worldwide.
Training and Education Programs
Harmon offers a variety of training programs and seminars to help you improve your business or educate and motivate your sales staff. We can also work with you to create a custom program which meets the specific needs of your office. Some of the topics include Effective Ad Writing, Planning Your Personal Marketing Strategy, Self-Promotion, Improving Display Ads, Successful Farming Strategies and more.
Professionally Designed Marketing Materials
Our team of marketing professionals can help you improve your ads or design new ones. We've worked with advertising agencies to build ads specifically for you to promote yourself and enhance your image. Our state-of-the art graphic centers throughout the country cater to the specialized needs of the real estate agents they serve.
Support for the Real Estate Community
Harmon is committed to meeting the needs of the real estate community and supporting the NATIONAL ASSOCIATION OF REALTORS® as well as local associations. All of the content in Harmon magazines informs readers of the advantages of working with real estate professionals, unlike newspapers which regularly focus on the negative aspects of the industry.
