Harmon Media Group continues to provide integrated print and Internet marketing solutions for advertisers with its WebID program. When consumers find a property that interests them in a Harmon Media Group publication, they can use its WebID to find the same listing on HarmonHomes.com.
Launched in the first quarter of 2005, WebID is designed to make the real estate search process easier for consumers. Readers can go online to view the properties they see in Harmon Media Group's print publications by entering designated WebID numbers in a search box on the homepage. Depending on the listing level chosen by the advertiser, consumers can also view additional photos, virtual tours and more information about the properties.
The WebID numbers also appear as clickable links in eBooks, the free service that puts all of Harmon Media Group's publications online in digital format. Subscribers can click on yellow highlighted WebID links in the eBook of their choice to go directly to the corresponding listings on HarmonHomes.com.
"WebID bridges our advertisers' print and Internet marketing efforts," says Ernie Blood, Harmon Media Group's Executive Vice President. "By integrating the two strategies, they can make their overall marketing messages much more effective."
Harmon Media Group, a division of the Trader Publishing Company, provides innovative marketing solutions for real estate professionals across the country. With a nationwide network of more than 250 targeted print publications and a dynamic range of complementary Internet offerings including HarmonHomes.com, Homes.com and eBooks at www.eharmonhomes.com, Harmon Media Group provides homebuyers with the tools they need to find a new home and serves as a convenient and effective advertising forum for real estate professionals. For more information about Harmon Media Group, visit www.harmonhomes.com or call 1-877-9-HARMON.