NAPLES, Fla. - An upscale real estate advertising publication serving the Platinum Coast of Florida has just finished a near two-year-long revitalization process.
Distinctive Homes of Florida's Platinum Coast now has fresh leadership and revamped offerings and policies that will reshape the brand in the region's real estate market and better serve the publication's advertisers and consumers.
Distinctive Homes is maintained nationally by real estate magazine publisher Harmon Media Group. The brand was previously controlled by another franchise until it was acquired by Harmon Media Group in September of 2003. However, major changes in the Platinum Coast publication did not really occur until last summer.
In July of 2004, it was incorporated into Harmon Media Group's Central Division under the direction of Divisional Vice President Karen Hough. She served as both DVP and General Sales Manager of the book until this May when Tim Congdon was appointed to the GSM position. The Area Sales Manager for the book is Eileen Black.
With strong management and the support of Harmon Media Group, Distinctive Homes of Florida's Platinum Coast now offers its advertisers a full range of value-added services and benefits that were unavailable under the old franchise. Real estate professionals who advertise in the book receive Internet exposure for their listings on Harmon Media Group's central website HarmonHomes.com. The publication is available on eBooks
, Harmon Media Group's online digital real estate publication service. Consumers from all over the country can subscribe to the interactive book online at no charge, and are alerted by email when new editions become available. The book's pricing and printing systems have also been updated and streamlined to ensure effectiveness and consistent quality.
"We are just so excited about the changes that have taken place with our brand in this region," says Hough. "We want to make local real estate professionals and consumers aware of the drastic improvements that we've made in the quality of the publication. With the additions of the new services and features, we are more prepared to serve them than ever. We want to show them what we've got."
Distinctive Homes of Florida's Platinum Coast is an upscale real estate advertising publication serving Naples and the surrounding areas. It targets a luxury-oriented clientele by listing only homes that are 1.8 or more times the median price in that market.
Harmon Media Group, a division of the Trader Publishing Company, provides innovative marketing solutions for real estate professionals across the country. With a nationwide network of more than 250 targeted print publications and a dynamic range of complementary Internet offerings including HarmonHomes.com, Homes.com and eBooks at www.eharmonhomes.com, Harmon Media Group provides homebuyers with the tools they need to find a new home and serves as a convenient and effective advertising forum for real estate professionals. For more information about Harmon Media Group, visit www.harmonhomes.com or call 1-877-9-HARMON.
