eBooks, Harmon Media Group's online real estate marketing service, has seen a 46 percent increase in subscribers since its introduction in March. By providing digital editions of over 250 Harmon Media Group print real estate magazines, eBooks combines the established conventions of print advertising with the dynamic reach of Internet marketing to connect the real estate industry with prospective buyers across the country.
"This increase in subscribers is a definite testament to the effectiveness of eBooks. People are realizing what a convenient and helpful service it is, and they are subscribing to it at an astonishing rate," says Ernie Blood, Executive Vice President of Harmon Media Group.
After its launch in mid-March, eBooks garnered 63,590 subscribers. As of mid-June, the number had leapt to over 92,960. That amounts to more than a 46 percent increase overall in just three months.
Using the services of Advanced Publishing Corporation, eBooks publishes fully interactive digital replicas of Harmon Media Group's real estate magazines online. Subscribers have access to every publication, and are alerted by email when new editions of the specific magazines they select become available. eBooks users can search all of the online issues, email and visit advertisers' websites via links, and view supplementary information on Homes.com and HarmonHomes.com.
"eBooks is outstanding because of the unique value it offers to both the real estate industry and homebuyers. Its interactive nature creates a mutually beneficial environment for both, and its nationwide scope is great for reaching relocation buyers," says Dave Mangold, Harmon Media Group's Vice President of Business Development. "By blending the benefits of both print and Internet advertising, eBooks gives real estate advertisers unparalled reach and unique marketing power."
Harmon Media Group's eBooks are available at eharmonhomes.com, ehomesmagazine.com, ehomesolutionsmag.com, ecasasharmon.com, edistincthomes.com, efloridacommercial.com, and eohiocommercial.com.
Harmon Media Group, a division of the Trader Publishing Company, provides innovative marketing solutions for real estate professionals across the country. With a nationwide network of more than 250 targeted print publications and a dynamic range of complementary Internet offerings including HarmonHomes.com, Homes.com and eBooks at www.eharmonhomes.com, Harmon Media Group provides homebuyers with the tools they need to find a new home and serves as a convenient and effective advertising forum for real estate professionals. For more information about Harmon Media Group, visit www.harmonhomes.com or call 1-877-9-HARMON.
