Harmon Media Group has helped thousands of real estate advertisers nationwide harness the power of
Printernet. On October 28-31, 2005, company representatives will head to the Moscone Center in San Francisco, Calif. to help attendees of the National Association of REALTORS® . Conference and Expo do the same.
Printernet refers to the way that Harmon Media Group combines targeted print advertising with innovative Internet marketing to enable its advertisers to reach a complete audience of homebuyers and sellers. The strategy bridges the gap between on- and offline marketing by creating a balanced, reciprocal channel between the two media that easily reaches real estate consumers of varying demographics and media usage habits.
"Our Printernet strategy merges the strengths of print and Internet advertising so that both elements can reinforce each other," says Ernie Blood, Executive Vice President of Harmon Media Group. "Our magazines reach consumers early in the home search process and drive them to our Web tools to promote and support the overall marketing message. The system cuts through the clutter of the home search process and directs buyers and sellers right to our advertisers."
Harmon Media Group's print brands include Harmon Homes, Distinctive Homes, Homes Magazine, Home Solutions, New Homes and Living, Casas Harmon and others. Each brand's regional publications are designed to fit the needs and demographics of the markets in which they're located. With the help of Trader Distribution Services, a division of its parent company Trader Publishing, Harmon Media Group distributes its network of 250+ magazines to targeted homebuyers and sellers nationwide.
The company's website, HarmonHomes.com, and its sister site, Homes.com, provide extensive Internet exposure for advertisers. Combined, the sites reach nearly 3,000,000 real estate consumers per month. Fully interactive digital editions of every print magazine are also published online through Harmon Media Group's eBooks program at www.eharmonhomes.com. The service has over 125,000 subscribers nationwide. ZipLeadsTM, WebIDTM, AdnetTM and AdBuilderTM are other online tools and services that tie the Printernet strategy together and simplify the marketing process for Harmon Media Group's advertisers.
Harmon Media Group will occupy Booth #1221 at NAR's Annual Conference and Expo. Representatives will be available at the space to demonstrate the Printernet tools and offer more information about the company's revolutionary marketing solutions.
According to NAR, more than 25,000 Realtors® , other real estate professionals, guests, speakers and exhibitors are expected to attend the meeting. It is recognized as one of the 200 largest trade shows in America. More information about the Conference and Expo is available at NAR's website, www.realtor.org.
Harmon Media Group, a division of the Trader Publishing Company, provides innovative marketing solutions for real estate professionals across the country. With a nationwide network of more than 250 targeted print publications and a dynamic range of complementary Internet offerings including HarmonHomes.com, Homes.com and eBooks at www.eharmonhomes.com, Harmon Media Group provides homebuyers with the tools they need to find a new home and serves as a convenient and effective advertising forum for real estate professionals. For more information about Harmon Media Group, visit www.harmonhomes.com or call 1-877-9-HARMON.
