That increase shows that consumers are visiting to HarmonHomes.com to search for real estate information on their own, without the direction or assistance of a search engine. Many get to the site by entering the www.harmonhomes.com URL right into their Internet browsers' address bars.

So how are consumers finding out about the site? What's driving them there?

"It's simple," says Ernie Blood, Executive Vice President of Harmon Media Group. "It's the power of PrinterNet™ ."

Research from the National Association of REALTORS'® 2004 Profile of Home Buyers and Sellers indicates that about three-quarters of real estate consumers use the Internet during the home search process. But what that statistic fails to demonstrate is the effect that targeted print advertising has on the Internet's proliferation in the real estate industry.

"Targeted print advertising proves valuable in its wide reach and universal demographic appeal, but also its unique ability to drive traffic to the Web," says Dave Mangold, Harmon Media Group's Vice President of Business Development. "It's a critical link that connects the elements of effective integrated marketing strategy. Its function is crucial because even great e-marketing won't work if consumers aren't exposed to it."

"We attribute much of the success we experience with our online venues like HarmonHomes.com to the power of our targeted print publications," says Blood. "A strong online presence is essential for competitive real estate professionals, but it isn't the end-all, be-all of real estate marketing."

To help real estate professionals deliver a quality experience to their customers and prospects, Harmon Media Group reaches real estate consumers with targeted print advertising and innovative online tools in one focused system. Instead of dividing and limiting its marketing power with isolated media vehicles, the company embraces convergence and the unique synergies that result from it.

In other words, Harmon Media Group's multi-pronged marketing platform uses print media to drive traffic directly to the company's websites and online tools. The system benefits both real estate professionals and consumers because it creates integrated channels that buyers and sellers can use to navigate through the real estate information search process. PrinterNet™ is the term that the company uses to describe this convergence strategy.

"It's easy for people to get lost in the shuffle of an online home search. With the vast amount of real estate sites available on the Web today, real estate professionals need to find ways to guide buyers and sellers to their own online resources, whether it be their listings, websites, email addresses, and so on. We give them the power to do that," says Blood.

Geographically and demographically targeted print advertising is the foundation of Harmon Media Group's PrinterNet™ strategy. The company distributes its network of more than 250 publications to homebuyers and sellers nationwide. The magazines support Harmon Media Group's online vehicles by reaching consumers in the early stages of the real estate buying and selling processes and directing them to the Internet for more assistance.

Fully interactive digital editions of Harmon Media Group's magazines are also published online through the company's eBooks program at www.eharmonhomes.com. The service is highlighted in the print publications to generate traffic, and consumers can navigate right to HarmonHomes.com and agents' or brokers' websites and email addresses from the digital issues via hot links.

A system called WebID™ assigns unique numbers to listings so that they can be easily located throughout all of Harmon Media Group's on- and offline advertising vehicles.

Harmon Media Group also uses its PrinterNet™ power to drive traffic to advertisers' existing Internet marketing tools. By highlighting the advertisers' own websites and email addresses in print and online at HarmonHomes.com and in eBooks via links, the company lets real estate professionals reach buyers and sellers with seamless integrated marketing messages.

"We're all about giving buyers and sellers the information they need, when they need it, in the ways that work best for them. That's how we deliver value to our advertisers-we give them exposure on tightly connected reciprocal levels," says Blood. "PrinterNet™ is a real estate marketing solution that works for everyone."

Harmon Media Group, a division of the Trader Publishing Company, provides innovative marketing solutions for real estate professionals across the country. With a nationwide network of more than 250 targeted print publications and a dynamic range of complementary Internet offerings including HarmonHomes.com, Homes.com and eBooks at www.eharmonhomes.com, Harmon Media Group provides homebuyers with the tools they need to find a new home and serves as a convenient and effective advertising forum for real estate professionals. For more information about Harmon Media Group, visit www.harmonhomes.com or call 1-877-9-HARMON.