A remarkable 6,888 real estate advertisements were created on Harmon Media Group's proprietary online ad creation system AdBuilder^TM by the end of May. This marks a 48 percent increase over April in pages created on AdBuilder^TM, the highest total amount in one month since the system was introduced.

Usage has been steadily trending upward since AdBuilder's^TM launch in January 2005, and Harmon Media Group's clients are on board with the system now more than ever. Together with its companion ad management system AdNet^TM, AdBuilder^TM allows advertisers to effectively integrate their print and Internet marketing to get listings to prospective buyers more quickly than ever in a variety of different media.

"Our advertisers absolutely love our total marketing system because it makes advertising so much more effective for them. Their listings flow from our AdNet^TM system to HarmonHomes.com and Homes.com instantly for immediate listing exposure, and then right to AdBuilder^TM for simple ad creation and approval with no hassle. Then those ads go right to eBooks at eHarmonHomes.com before the print books even hit the streets for more online reach. Then we distribute the magazines to locally targeted buyers and sellers across the country to tie the whole program together," says Dave Mangold, Harmon Media Group's Vice President of Business Development.

AdBuilder^TM gives advertisers the ability to design, approve and instantly upload ads to their exact specifications to more than 250 real estate magazines across all of Harmon Media Group's publication brands. And because there is virtually no turn-around time with AdNet^TM and AdBuilder^TM, advertisers put their ads and listings in front of a targeted audience both in print and online with only a few clicks of a mouse.

"A few clicks, and their listings are in front of buyers," says Mangold.

AdNet^TM and AdBuilder^TM are available to all of Harmon Media Group's advertisers as a free, value-added service. With AdNet^TM, advertisers can enter all of their listing data into the system through a simple online interface and revise and enhance it anytime as needed.

Their listings flow right from AdNet^TM to HarmonHomes.com, and Homes.com if they have a Platinum Package, for immediate listing exposure. Then they are made available in AdBuilder^TM for easy online ad creation with an extended proof deadline to accommodate last minute listing changes and allow for the freshest content possible.

With AdBuilder^TM, advertisers can seamlessly build, approve and upload their ads to the Harmon Media Group publications of their choice. Before those magazines are distributed in print, they are featured online in digitally interactive editions through Harmon Media Group's revolutionary eBooks program at eHarmonHomes.com. Buyers and sellers subscribe to this service at www.eHarmonHomes.com to have the latest editions of the magazines of their choice delivered right to their e-mail inboxes in digitally interactive format. Then the magazines are published and distributed to targeted buyers and sellers in local outlets across the country.

"Real estate professionals realize now more than ever that targeted print advertising integrated with effective online strategy is essential to their marketing programs. We knew we needed to make it as easy as possible for them to create these kinds of PrinterNet^TM synergies. AdNet^TM and AdBuilder^TM accomplish that by giving them the utmost in control and flexibility in their marketing," says Ernie Blood, Executive Vice President of Harmon Media Group.

For more information about the system and the rest of Harmon Media Group's PrinterNet^TM marketing solutions, real estate professionals can call 877-9-HARMON or e-mail results@harmonhomes.com.

Harmon Media Group, a division of the Trader Publishing Company, provides innovative marketing solutions for real estate professionals across the country. With a nationwide network of more than 250 targeted print publications and a dynamic range of complementary Internet offerings including HarmonHomes.com, Homes.com and eBooks at eHarmonHomes.com, Harmon Media Group provides homebuyers with the tools they need to find a new home and serves as a convenient and effective advertising forum for real estate professionals. For more information about Harmon Media Group, visit HarmonHomes.com or call 1-877-9-HARMON.