In other words, you would search through homes looking for reasons NOT to call their listing agents.
So what does that mean?
You need to give buyers as many reasons as you can to contact you. Hopefully, they'll be enticed by one of those reasons and pick up the phone.
But that doesn't mean that you should leave out specific details in hopes that buyers will contact you for more information. On the contrary, a lack of details like price and location prevents buyers from calling you even more.
Why? Picture yourself as a buyer again. You work in Anytown, New Jersey. You don't want to commute more than a half hour each way to work. You can afford to pay a maximum of $325,000, and you need at least three bedrooms and 1.5 baths.
These are reasonable needs, but they narrow your search considerably. If you know that your new home needs to meet at least these criteria, you will quickly eliminate the listings that don't and take a closer look at the ones that do.
If the information you needed was not available in some listings, you would scan right past them in most cases and move onto other ones that told you what you needed to know. You wouldn't miss anything, because you couldn't miss what you never had.
Plus, by including specific details like price and location, you don't just attract buyers. You attract the right buyers-the buyers who are looking for a home just like the one you have listed.
And don't forget about those photos! Not including a photo for every listing you advertise is a surefire way to prevent your phone from ringing. The more photos you feature, the better! With one photo, a buyer might be enticed to read the details in the listing. With a few photos, your audience will be a little more captive. With ten or more photos, you'll have them hooked!
Home search Web sites like HarmonHomes.com and Homes.com offer customized packages that let you include multiple photos with your listings to attract those detail-hungry buyers. For example, on HarmonHomes.com, you can include up to 20 photos per listing. Photos make listings more "real" and give buyers a better idea of what to expect should they schedule a showing.
Finally, buyers really won't have a reason to call you if they don't see your listings. With a network of over 250 print publications, plus a range of Internet tools at eHarmonHomes.com, HarmonHomes.com and Homes.com and the custom PrinterNetTM Hybrid solution for brokers, Harmon Media Group provides integrated marketing strategies for real estate professionals nationwide. By combining print and Internet for high-response marketing results, Harmon Media Group provides agents with a definite unique selling proposition: the power of PrinterNetTM. To connect with a Harmon Media Group representative in your area, call 1-877-9-HARMON or e-mail results@harmonhomes.com.
Harmon Media Group, a division of the Trader Publishing Company, provides innovative marketing solutions for real estate professionals across the country. With a nationwide network of more than 250 targeted print publications and a dynamic range of complementary Internet offerings including HarmonHomes.com, Homes.com and eBooks at eHarmonHomes.com, Harmon Media Group provides homebuyers with the tools they need to find a new home and serves as a convenient and effective advertising forum for real estate professionals. For more information about Harmon Media Group, visit HarmonHomes.com or call 1-877-9-HARMON.
